NextGen America (formerly NextGen Climate) was founded by Tom Steyer in 2013 and is guided by a simple mission: When we get young people to show up and vote, we win.
After starting and growing a successful investment firm, Tom stepped down to focus his energy and resources on climate change, fighting for racial justice and putting people — not corporations — in charge of our democracy.
One key gap Tom noticed in the fight for justice was the need to elect leaders willing to face the climate crisis with the level of urgency and action it demands. NextGen was created to build the grassroots power in key states and districts to elect pro-climate Democrats into office.
While our mission has expanded to advocate for a wider array of issues affecting young people, our strategy remains the same: Identify, engage, and mobilize people under the age of 35 who are less than likely to vote or who are not currently registered to vote.
Young voters have the potential to be the largest voting bloc in our country, but historically, they are among the lowest to actually turn up at the polls.
We can change that.
At NextGen, we look at organizing differently. Traditional political organizing tactics just aren’t enough to engage young communities that don’t typically vote; whether that be because they don’t see themselves represented in our political system or they don’t believe they can affect real change through our political process.
So, we meet them where they’re at. We work to engage young potential voters around the issues that are directly affecting them — in one-on-one conversations, on their social feeds, and in their DMs.
Through thoughtful engagement, we get young voters excited about the fact that they can make an impact on our political system, but they can’t fight for the issues that matter without showing up at the polls.
Since our founding, NextGen America has registered 1.3 million voters and contacted millions of young people with messages encouraging them to vote.
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