An Inside Look

Welcome to NextGen Insider! NextGen America is working to turn out young voters (age 18-35) who are less than likely to vote to seize power and win elections for our progressive values. This is a by-the-numbers look at our 2019-2020 youth vote program activity across the country.

Dig in on everything NextGen did in our national program and in our states: Arizona, Florida, Georgia, Iowa, Maine, Michigan, Nevada, New Hampshire, North Carolina, Pennsylvania, Virginia, and Wisconsin.

27,559,184
texts sent
9,523,964
calls made
122,185
voters registered
115,661
vote by mail requests
22,174
volunteers
6,350,387
ad reach
81,298,915
influencer reach
441,630
pledges to vote
27,559,184
texts sent
9,523,964
calls made
122,185
voters registered
115,661
vote by mail requests
22,174
volunteers
6,350,387
ad reach
81,298,915
influencer reach
441,630
pledges to vote

BY THE NUMBERS

From voter registration to digital ads, this is how we’re crushing it. Check out how we’ve adapted in response to COVID-19 to hit these numbers. Numbers last updated: 11/2.
STATETextsCallsVoters RegisteredVBM RequestsPledges to VoteVolunteersAd ReachOrganizing Universe Size
Arizona2,059,509627,75510,5535,27430,8071,616727,052866,303
Florida5,267,0191,952,69925,80149,71683,2982,6651,660,9572,272,102
Iowa1,238,662454,7327,96778225,974593217,092383,499
Maine563,274363,5493,699014,181528100,354179,169
Michigan2,595,281811,61013,340033,4821,143775,1821,122,277
Nevada1,510,700606,2484,326020,201298N/A363,955
New Hampshire424,546238,5660020,664773N/A116,910
North Carolina2,886,7301,077,60814,20243,16945,7111,475689,1641,357,673
Pennsylvania5,409,2841,899,84723,59511,44368,3412,098947,2171,239,625
Virginia2,432,980311,84012,3822,31431,8061,205N/A867,245
Wisconsin1,479,362992,1894,5952,96349,5711,015538,061626,044
National Total27,559,1849,523,964122,185115,661441,63022,1746,350,3879,394,802
Read more about everything NextGen did in Virginia in 2019 and in our 2018 states: Arizona, California, Florida, Iowa, Michigan, Nevada, New Hampshire, North Carolina, Pennsylvania, Virginia, and Wisconsin last cycle.

EXPANDING THE MAP 2020

In the final weeks before the election, NextGen America is expanding our volunteer-powered distributed calling and texting efforts into additional Presidential and Senate battlegrounds. Check out our progress in these "expand the map" states. Numbers last updated: 11/2
STATETextsCallsVoters RegisteredVBM RequestsPledges to VoteVolunteersAd ReachOrganizing Universe Size
Alaska68,856---242-165,89146,778
Kansas184,440---1,458--35,792
Nebraska‑02102,608-928-1,057--62,528
South Carolina448,336---2,495--262,681
Texas887,597187,321--12,342-415,752713,218

Black & Latinx Youth Vote Organizing

  • We can't talk about mobilizing young people without BIPOC youth voters! Check out our Black youth vote organizing memos here and Latinx youth vote organizing memos here.

Research

  • We at NextGen wanted to know what issues truly mattered to the #youthvote. So, we did the research. Check out our findings here.
  • We debriefed our 2020 Voter File Analysis and what it means for the future of the youth vote in 2022. We shared the hard data on what happened, heard from Michigan Secretary of State Jocelyn Benson, an amazing ally of the Youth Vote, and introduced Cristina Tzintzun Ramirez, our New Executive Director. Check out our presentation here.

Digital

  • NextGen's digital ad audience is 18-35 year olds in battleground states, with an emphasis on Black and Latinx youth, young people who are either first time voters or sporadic voters, and young people who are likely to support progressive policies.
  • Our presidential ads are being served in PA, FL, NC, AZ, MI, and WI on a wide range of digital platforms including Facebook, Instagram, Youtube, Pandora, connected TVs, Hulu, Vevo, as well as programmatic ad units. Our senate ads are running in ME, IA, NC, and AZ, on the same platforms. NextGen has been live with our digital media since June 1.
  • Take a look at some of our latest digital ads. »

see more ads

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