An Inside Look

Welcome to NextGen Insider! NextGen America is working to turn out young voters (age 18-35) who are less than likely to vote or who are not currently registered. We’re going to win back the White House and Senate by pledging over 380,000 from our communities to vote and organizing nearly five million young voters to cast a ballot for progressives. This is a by-the-numbers look at our 2019-2020 youth vote program activity across the country. Check out how we’ve adapted in response to COVID-19.

17,592,282
texts sent
4,400,465
calls made
120,503
voters registered
115,661
vote by mail requests
17,064
volunteers
5,118,104
ad reach
40,259,248
influencer reach
363,935
pledges to vote
17,592,282
texts sent
4,400,465
calls made
120,503
voters registered
115,661
vote by mail requests
17,064
volunteers
5,118,104
ad reach
40,259,248
influencer reach
363,935
pledges to vote

BY THE NUMBERS

This is a by-the-numbers look at our youth vote program activity across the country. From voter registration to digital ads, this is how we’re crushing it.

Numbers last updated: 10/16. Next update scheduled for 10/30 and 11/2

STATETextsCallsVoters RegisteredVBM RequestsPledges to VoteVolunteersAd ReachOrganizing Universe Size
Arizona1,448,727255,49510,3795,27429,6561,536669,716354,876
Florida3,087,425746,53225,66949,71666,0232,3601,493,0361,307,074
Iowa685,280213,0417,71378224,361453189,446143,323
Maine394,072150,3083,648012,24233686,01971,143
Michigan1,519,518505,55113,125027,613907652,307441,593
Nevada850,945236,0344,314018,730273N/A202,821
New Hampshire274,651128,7990019,379624N/A80,042
North Carolina1,518,349488,82813,81943,16938,5231,174684,052589,011
Pennsylvania4,073,123866,60523,17611,44352,9121,615796,696685,998
Virginia1,330,777182,48512,3612,31427,4781,051N/A409,035
Wisconsin1,078,638626,7874,5742,96347,018838489,486456,698
National Total17,592,2824,400,465120,503115,661363,93517,0645,118,1044,741,614

EXPANDING THE MAP 2020

In the final weeks before the election, NextGen America is expanding our volunteer-powered distributed calling and texting efforts into additional Presidential and Senate battlegrounds. Check out our progress in these "expand the map" states.

STATETextsCallsVoters RegisteredVBM RequestsPledges to VoteVolunteersAd ReachOrganizing Universe Size
Alaska17,676---136-57,34618,892
Kansas58,210---826--64,955
Nebraska‑0228,062-928-633--31,752
South Carolina195,719---1,390--197,370

Weekly Updates

NextGen is breaking records and celebrating victories — every single week. Better yet, we’ve highlighted these milestones for you in our weekly report. Check out the latest here.


Research

We at NextGen wanted to know what issues truly mattered to the #youthvote. So, we did the research. Check out our findings here.

P.S. We are also exploring ways to make sure the voices of BIPOC youth voters are heard! Check out our Black youth vote research here and Latinx youth vote research here.

Digital

NextGen's digital ad audience is 18-35 year olds in battleground states, with an emphasis on Black and Latinx youth, young people who are either first time voters or sporadic voters, and young people who are likely to support progressive policies.

Our presidential ads are being served in PA, FL, NC, AZ, MI, and WI on a wide range of digital platforms including Facebook, Instagram, Youtube, Pandora, connected TVs, Hulu, Vevo, as well as programmatic ad units. Our senate ads are running in ME, IA, NC, and AZ, on the same platforms. NextGen has been live with our digital media since June 1.

Take a look at some of our latest digital ads. »

see more ads

40% of all eligible voters are Gen Z/Millennials. We have the numbers to win this election.

Make a plan to vote today!