An Inside Look

Welcome to NextGen Insider! NextGen America is working to turn out young voters (age 18-35) who are less than likely to vote or who are not currently registered. We’re going to win back the White House and Senate by pledging over 380,000 from our communities to vote and organizing nearly five million young voters to cast a ballot for progressives. This is a by-the-numbers look at our 2019-2020 youth vote program activity across the country. Check out how we’ve adapted in response to COVID-19.

17,592,282

texts sent

4,400,465

calls made

120,503

voters registered

115,661

vote by mail requests

17,064

volunteers

5,118,104

ad reach

40,259,248

influencer reach

363,935

pledges to vote

17,592,282

texts sent

4,400,465

calls made

120,503

voters registered

115,661

vote by mail requests

17,064

volunteers

5,118,104

ad reach

40,259,248

influencer reach

363,935

pledges to vote

BY THE NUMBERS

This is a by-the-numbers look at our youth vote program activity across the country. From voter registration to digital ads, this is how we’re crushing it.

Numbers last updated: 10/16. Next update scheduled for 10/30 and 11/2

STATE	Texts	Calls	Voters Registered	VBM Requests	Pledges to Vote	Volunteers	Ad Reach	Organizing Universe Size
Arizona	1,448,727	255,495	10,379	5,274	29,656	1,536	669,716	354,876
Florida	3,087,425	746,532	25,669	49,716	66,023	2,360	1,493,036	1,307,074
Iowa	685,280	213,041	7,713	782	24,361	453	189,446	143,323
Maine	394,072	150,308	3,648	0	12,242	336	86,019	71,143
Michigan	1,519,518	505,551	13,125	0	27,613	907	652,307	441,593
Nevada	850,945	236,034	4,314	0	18,730	273	N/A	202,821
New Hampshire	274,651	128,799	0	0	19,379	624	N/A	80,042
North Carolina	1,518,349	488,828	13,819	43,169	38,523	1,174	684,052	589,011
Pennsylvania	4,073,123	866,605	23,176	11,443	52,912	1,615	796,696	685,998
Virginia	1,330,777	182,485	12,361	2,314	27,478	1,051	N/A	409,035
Wisconsin	1,078,638	626,787	4,574	2,963	47,018	838	489,486	456,698
National Total	17,592,282	4,400,465	120,503	115,661	363,935	17,064	5,118,104	4,741,614

EXPANDING THE MAP 2020

In the final weeks before the election, NextGen America is expanding our volunteer-powered distributed calling and texting efforts into additional Presidential and Senate battlegrounds. Check out our progress in these "expand the map" states.

STATE	Texts	Calls	Voters Registered	VBM Requests	Pledges to Vote	Volunteers	Ad Reach	Organizing Universe Size
Alaska	17,676	-	-	-	136	-	57,346	18,892
Kansas	58,210	-	-	-	826	-	-	64,955
Nebraska‑02	28,062	-	928	-	633	-	-	31,752
South Carolina	195,719	-	-	-	1,390	-	-	197,370

Weekly Updates

NextGen is breaking records and celebrating victories — every single week. Better yet, we’ve highlighted these milestones for you in our weekly report. Check out the latest here.

Research

We at NextGen wanted to know what issues truly mattered to the #youthvote. So, we did the research. Check out our findings here.

P.S. We are also exploring ways to make sure the voices of BIPOC youth voters are heard! Check out our Black youth vote research here and Latinx youth vote research here.

Digital

NextGen's digital ad audience is 18-35 year olds in battleground states, with an emphasis on Black and Latinx youth, young people who are either first time voters or sporadic voters, and young people who are likely to support progressive policies.

Our presidential ads are being served in PA, FL, NC, AZ, MI, and WI on a wide range of digital platforms including Facebook, Instagram, Youtube, Pandora, connected TVs, Hulu, Vevo, as well as programmatic ad units. Our senate ads are running in ME, IA, NC, and AZ, on the same platforms. NextGen has been live with our digital media since June 1.

Take a look at some of our latest digital ads. »

see more ads