NextGen America's 2020 Cycle
NextGen America works to turn out young voters (age 18-35) who are less than likely to vote to seize power and win elections for our progressive values. This is a by-the-numbers look at our 2019-2020 youth vote program activity across the country.
Dig in on everything NextGen did in our national program and in our states: Arizona, Florida, Georgia, Iowa, Maine, Michigan, Nevada, New Hampshire, North Carolina, Pennsylvania, Virginia, and Wisconsin.
By the Numbers
From voter registration to digital ads, this is how we crushed it. Check out how we adapted in response to COVID-19 to hit these numbers. Numbers last updated: 11/2/2020.
Read more about everything NextGen did in Virginia in 2019 and in our 2018 states: Arizona, California, Florida, Iowa, Michigan, Nevada, New Hampshire, North Carolina, Pennsylvania, Virginia, and Wisconsin.
Expanding the Map
In the final weeks before the election, NextGen America expanded our volunteer-powered distributed calling and texting efforts into additional Presidential and Senate battlegrounds. Numbers last updated: 11/2/2020.
Black & Latinx Youth Vote Organizing
We can’t talk about mobilizing young people without BIPOC youth voters. Check out our Black youth vote organizing memos here and Latinx youth vote organizing memos here.
Research
We at NextGen wanted to know what issues truly mattered to the #youthvote. So, we did the research. Check out our findings here.
We debriefed our 2020 Voter File Analysis and what it meant for the future of the youth vote in 2022. We shared the hard data on what happened, heard from Michigan Secretary of State Jocelyn Benson, an amazing ally of the Youth Vote, and introduced Cristina Tzintzún Ramirez, NextGen’s new president. Check out our presentation here.
Digital
NextGen’s digital ad audience is 18-35 year olds in battleground states, with an emphasis on Black and Latinx youth, young people who are either first time voters or sporadic voters, and young people who are likely to support progressive policies.
Our presidential ads were served in PA, FL, NC, AZ, MI, and WI on a wide range of digital platforms including Facebook, Instagram, Youtube, Pandora, connected TVs, Hulu, Vevo, as well as programmatic ad units. Our senate ads ran in ME, IA, NC, and AZ, on the same platforms. NextGen has been live with our digital media since June 1, 2020.