At NextGen, we’ve registered over 1.4 million young people to vote. In the 2020 election cycle, we spoke to over 10.5 million young voters and got 4.6 million of them to the polls, leading to the largest youth voter turnout in our nation’s history.

Our Plan to Win

NextGen meets young voters where they’re at — on campus, in their communities, and online. We’ve figured out the formula to get young people registered, engaged and ready to win elections.

NextGen is leading the way:

  • Of the young people registered by NextGen in 2020, 73 percent turned out to vote — compared to 60 percent of young people overall.
  • We ran the largest social media influencer program in the country, reaching 81 million people at a third of the cost of traditional paid ads.
  • We spurred the highest youth voter turnout in U.S. history in 2020. See more of our work during the 2020 cycle.
  • We built a team of 25,000 volunteers that put in millions of dollars’ worth of volunteer hours to text, call and mobilize young voters online.

Our 2022 Goals

  • We aim to register over 288,000 voters between the ages of 18 and 35.
  • We will mobilize 9.2 million young voters in 2024 in our target states.
  • We’ll make 37 million calls and texts to young voters to get them to the polls.
  • We’re going to reach 50 million young voters online through our influencer program.
  • We’ll craft a young voter mobilization narrative by conducting messaging research to reach and mobilize the nation’s most diverse and progressive voting bloc.
  • We’re going to engage our national volunteer base of 25,000 and grow our distributed volunteer community to 40,000.