Fohr Partners with NextGen America, Uses Discord AI Chat-Bot to Mobilize Young Voters Ahead of Election Day

Streamers Eret, Preheat, Jeff Hoogland, and more are adding VOTE-E to their Discords this week

Washington, D.C. – NextGen America, the largest youth vote organization in the country, is partnering with Fohr, one of the world’s top influencer marketing companies, for a one-of-a-kind ‘get out the vote’ campaign ahead of Election Day. The campaign will tap Twitch streamers to add VOTE-E, NextGen America’s Discord AI-chat bot that provides voting information, to their Discords to answer voting questions and encourage young people to turn out.

Twitch streamers include: Eret, Preheat, and Jeff Hoogland, among others. Streamers will be mentioning VOTE-E and directing users to the Discord bot for election-related resources on November 1, November 4, and Election Day, November 5. VOTE-E can be added by streamers and communities of any size to their server, and will hold one-on-one conversations with users via direct messages, referencing helpful voting information from official resources in their state.

“We are so excited to partner with Fohr for this unique get out the vote campaign,” NextGen America Vice President of Data, Research, and Polling Grant Wiles said. “NextGen America’s mission is to meet young people where they’re at – and a lot of us spend time on Discord. Our goal is to educate and mobilize this critical bloc to turn out and use their voice in our elections. By partnering with Fohr and their powerful community of streamers, we are empowering young people with voting information through trusted messengers in accurate, accessible ways. With just days until the election, we’re leaving no stone unturned to ensure everyone makes their voice heard.”

“We really believe creators and streamers should use their platforms to talk about or highlight issues that are important to them,” said Fohr Vice President of Strategy Grace Murray Vazquez. “It demonstrates a meaningful connection with an audience when a creator talks about something that’s important to them; it’s a less transactional relationship. This get out the vote campaign with NextGen America is a strategic, smart way to meet voters where they are. By partnering with streamers with large followings and applying technology in new ways, we’re engaging audiences that are usually hard to reach. We’ll look back at this election and see that creators were an important part of getting out the vote in 2024.”

Discord is a social platform where users interact with their friends and communities over voice and text chat. Discord is one of the fastest growing social platforms, exploding in popularity during the pandemic, with an estimated 72.5% of its 514 million user base being between the ages of 18 to 34. Discord’s primary use is to organize communities around various shared interests, with gaming as the main focus. To add VOTE-E to your Discord server, visit NextGen America’s website.

The Discord program complements NextGen’s broader 2024 on-the-ground voter education and mobilization efforts in Arizona, Michigan, Nevada, New Hampshire, North Carolina, Texas, Pennsylvania, and Virginia which are engaging young voters and providing them with resources throughout the year leading up to the 2024 elections.

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About NextGen America

NextGen America is the leading national organization for engaging young people through voter education, registration and mobilization. We invite 18-to-35 year olds — the largest and most diverse generation in American history — into our democracy to ensure our government works for them and to find new solutions to the dire challenges facing our society and the world. Since 2013, NextGen America has registered more than 1.5 million young voters and contacted 9.6 million young eligible voters during the historic 2022 midterm elections.

About Fohr

Fohr is the largest independent influencer marketing company in the US, with both a full-service agency as well as a proprietary platform with over 250,000 creators. We started Fohr as the first influencer platform in the US with a clear mission: legitimize the fledgling influencer industry by introducing verified data and analytics. Now, over 12 years later, we remain committed to that same mission and continue to build solutions that facilitate the accelerating shift of power to creators in the marketing industry. Our vision now and in the future is this: influencer marketing is the #1 channel of brand communication.