NextGen America Contacted Millions of Young People Ahead of Election Day
Nation’s largest youth vote org reached millions of young people this cycle
Washington, D.C. – As we await the final outcome of the presidential election, we know certification occurs after a rigorous system of checks and balances that confirms election results are accurate.
“As we await final results, we know democracy takes time and we trust our electoral process to reflect the will of the people. This cycle, NextGen America mobilized millions of young people on-the-ground and online this year to show up and make their voices heard.” NextGen America President Cristina Tzintzún Ramirez said. “From in-person one-on-one conversations, to millions of calls and texts, to posts with content creators on social media, our work across the country empowered young voters to show up and build a future that reflects us, respects us, and represents us.”
NEXTGEN AMERICA 2024: BY THE NUMBERS
- TOTAL CYCLE SPEND: $55.7 million
- TOTAL STATES: 8; Arizona, Michigan, North Carolina, New Hampshire, Nevada, Pennsylvania, Texas, and Virginia.
- TOTAL ORGANIZING STAFF: 256
- TOTAL VOTER REGISTRATION: Over 130,000
- TOTAL PLEDGES TO VOTE: Over 171,000
- TOTAL CALLS: Over 3 million
- TOTAL TEXTS: 22.6 million
- TOTAL VOLUNTEER BASE: Nearly 30,000
- TOTAL CAMPUSES TARGETED: 249
- TOTAL CAMPUS POPULATION REACHED THROUGH DIGITAL ADS: Over 2.6 million
- TOTAL INFLUENCER REACH: Over 6.6 million
- TOTAL PARTNERED CONTENT CREATORS: 297
- TOTAL TWITCH REACH: Over 2.5 million
This cycle, NextGen’s get out the vote efforts continued to modernize and innovate civic engagement through a multi-prong approach that allowed its target audience to become active participants in building a more representative democracy.
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About NextGen America
NextGen America is the leading national organization for engaging young people through voter education, registration and mobilization. We invite 18-to-35 year olds — the largest and most diverse generation in American history — into our democracy to ensure our government works for them and to find new solutions to the dire challenges facing our society and the world. Since 2013, NextGen America has registered more than 1.5 million young voters and contacted 9.6 million young eligible voters during the historic 2022 midterm elections.