NextGen America Launches Hot Girls Vote Campaign Targeting Massive Youth Voting Bloc

Youth voting org launches annual campaign to register and engage millions of young voters across the country

Austin, TX — Today, NextGen America announced the launch of Hot Girls Vote, an innovative and inclusive voter registration campaign aimed at activating the largest and most diverse electorate in American history. Everyone can be a certified NextGen Hot Girl — as long as they’re ready and willing to use their voice and their vote. This year’s program pays special attention to abortion rights following the recent Supreme Court ruling which overturned Roe v. Wade. The campaign will educate and mobilize young people online by celebrating the power of their vote through digital activations, virtual events, and high-impact social media.

To amplify the campaign, NextGen is engaging an unprecedented lineup of social media influencers. Over 70 creators will serve as messengers and validators for NextGen’s voter registration, education, and GOTV efforts. NextGen will collaborate with these content creators to be NextGen approved “Hot Girls” or voting advocates, ahead of the midterm elections.

“We just witnessed the biggest devastation to women’s rights in a generation following the overturn of Roe – and millions of Hot Girls across the country are angry and ready to vote out every anti-choice politician on the ballot this November,” NextGen America President Cristina Tzintzún Ramirez said. “With the launch of Hot Girls Vote, we’re ready to energize our base of young voters on the string of inhumane punches the extreme-right Supreme Court has thrown at us in the last month. Hot Girls support abortion rights and human rights. And we are going to vote out all the Republicans who think they can tell us what to do with our bodies.”

NextGen will host a variety of digital content to kick-off its Hot Girls Vote campaign. This includes a dating app organizing event titled “Hot Girls Swipe,” a video series with creator and former NC State basketball player Grace Hunter, Arizona Latina influencer Anaisha Torres, and queer nonbinary creator Kaylee Kawaii, as well as SMS and email sends encouraging people to register to vote. NextGen is also hosting a microsite for the campaign that includes several actions for visitors to take, like registering and pledging to vote, as well as a free Hot Girls Vote-branded sticker giveaway. 

NextGen America first launched Hot Girls Vote in 2020 as an online action campaign to celebrate the 19th Amendment Centennia. This annual digital campaign compliments NextGen’s on-the-ground mobilization efforts in Texas, Pennsylvania, North Carolina, Arizona, Wisconsin, Michigan, Nevada, and New Hampshire, which are engaging young voters and providing them with resources ahead the 2022 midterms.

About NextGen America

NextGen America is the leading national organization for engaging young people through voter education, registration and mobilization. We invite 18-to-35 year olds — the largest and most diverse generation in American history — into our democracy to ensure our government works for them and to find new solutions to the dire challenges facing our society and the world. Since 2013, NextGen America has registered more than 1.4 million young voters and educated many millions more.