New program allows volunteers nationwide to swipe right with encouragement and information on how to get registered and involved in the 2022 election
Austin, TX — Just in time for Valentine’s Day this year, NextGen America launched a new program for organizing and mobilizing 18-35-year-olds on dating apps for the 2022 election cycle. NextGen organizers and volunteers will use the apps to connect with young people in their communities, sending links to register and pledge to vote, providing educational resources for primary and general elections and engaging in conversations on key issues for young people in Arizona, Michigan, Nevada, New Hampshire, North Carolina, Pennsylvania, Texas and Wisconsin.
The national launch rekindles NextGen’s dating app organizing from 2020, when the organization led a similar program in Arizona ahead of the general election. With so many young people on apps like Tinder, Bumble and Hinge due to the COVID-19 pandemic, this program offers an innovative way for NextGen to connect and attract young people to vote in the digital space like never before.
“With millions of young people looking for love, friends and a real connection online, our organizers are swiping to connect and sliding into young people’s DMs to make sure they’re registered to vote and have the resources they need to cast a ballot,” NextGen America President Cristina Tzintzún Ramirez said. “We’re on dating apps talking to young people about the issues they care about and engaging them in the democratic process like never before. Love and democracy are in the air, and NextGen is excited to champion both.”
NextGen is always committed to meeting young people where they’re at — whether on campus, the community, on social media or in the digital dating space. Through this organizing, NextGen will build its program to swipe and match its way to a more informed, excited young voter base.
About NextGen America
NextGen America is the leading national organization for engaging young people through voter education, registration and mobilization. We invite 18-to-35 year olds — the largest and most diverse generation in American history — into our democracy to ensure our government works for them and to find new solutions to the dire challenges facing our society and the world. Since 2013, NextGen America has registered more than 1.4 million young voters and educated many millions more, delivering more than the margin of victory for progressives in key races and building an electorate that will lead American politics for decades to come.