NextGen Climate sends over 4 million pieces of Get Out the Vote mail to voters
SAN FRANCISCO (October 26, 2016) – Today, NextGen Climate announced that they have sent over 4 million pieces of GOTV mail, including research-tested social pressure mail and absentee ballot applications, to make sure Americans get out to the polls to vote early, or on November 8. NextGen Climate invested $1.8 million in mail to turnout primarily young voters across six battleground states. With only 13 days until Election Day, NextGen Climate has been reaching out to young voters on the ground, on their phones, and in their mailboxes to make sure they get out and vote in key battleground states for climate champions.
“Our main goal this election is to educate and empower a new generation of American voters on the issues that are most important to them and turn them out to vote,” said NextGen Climate Vice President Heather Hargreaves. “We know that GOTV mail is an effective way of reaching voters, especially when it’s coupled with the on the ground and digital engagement we have been using throughout this cycle.”
NextGen Climate’s GOTV mail campaign targets mostly young voters in six key states: Iowa, New Hampshire, North Carolina, Nevada, Ohio, and Pennsylvania, complementing NextGen Climate’s unprecedented field program in these states. NextGen Climate made the largest commitment in the crucial battleground state of Pennsylvania, spending over $700,000 on its GOTV mail to support climate champions like Hillary Clinton and Katie McGinty.
In addition to its GOTV mail program, NextGen Climate has sent voter registration and persuasion mail to young voters across battleground states. NextGen Climate is running the largest campus program in this election and engaging young voters using innovative digital tactics on popular platforms. NextGen Climate is working to educate them about the issues they are most passionate about—like climate change, education, and racial, income, and gender equity. The group will continue to turnout young voters to elect progressive champions on November 8th.