On National Voter Registration Day, NextGen America Engaged Millions of Young Voters
The largest youth vote organization in the country registered thousands and contacted millions of young voters in eight states across the country
Austin, TX — Yesterday, NextGen America celebrated National Voter Registration Day (NVRD) by engaging young people in eight key states to register and pledge them to vote. This cycle, NextGen celebrated NVRD by contacting millions of young voters in a single day through in-person events, calls and texts, and digital activations.
NextGen’s NVRD in-person events included carnivals, 360 degree photo booths, and speed dating on college campuses. The speed dating campaign builds off of NextGen’s groundbreaking dating app organizing approach, and takes it to the next level for an on-campus activation. The speed dating events, which occurred in Texas, Pennsylvania, and North Carolina, featured NextGen staff asking participants a range of questions – from their first time voting story to the issues they are most passionate about today. NextGen athlete influencers like University of Houston quarterback Ike Ogbogu and UNC Charlotte soccer player Zamar Wood also attended the events to support efforts to register students on campus.
“Yesterday was a historic day for NextGen and we had a blast celebrating National Voter Registration Day in our eight states,” NextGen America President Cristina Tzintzún Ramirez said. “Young people know that true progress is not about any one party or candidate, but rather building a powerful movement of young voters to push our country forward using our collective voices. Our work yesterday, and every day, is aiming to make this collective voice as representative as possible.”
“In recent months, young people have faced an onslaught of attacks on their basic rights. The only way to keep fighting against the attacks we’re facing as a generation is to keep showing up for every election cycle. Young people know that we need to continue using our power as the largest voting bloc in the country to elect candidates who will deliver change for us,” Tzintzún Ramirez said.
To complement NextGen’s on-the-ground youth mobilization efforts, NextGen’s National Distributed Team also hosted digital voter registration events. These events featured hundreds of volunteers reaching out through texting, phonebanking, and social media organizing to thousands of young people.
In 2020, NextGen utilized NVRD as part of its overall voter registration efforts that registered over 122,000 young people for the general election – contributing to the largest youth voter turnout in American history. In 2022, NextGen aims to contact over 9.6 million young voters ahead of the midterms and build on the momentum from young people eager to turn their disappointment in our country’s political system into electoral participation.
About NextGen America
NextGen America is the leading national organization for engaging young people through voter education, registration and mobilization. We invite 18-to-35 year olds — the largest and most diverse generation in American history — into our democracy to ensure our government works for them and to find new solutions to the dire challenges facing our society and the world. Since 2013, NextGen America has registered more than 1.4 million young voters and educated many millions more.