Washington, D.C. — In a remarkable demonstration of youth voter mobilization, the 2023 elections in key swing states – Pennsylvania and Virginia – were galvanized by a strategic investment by NextGen America. This move saw NextGen engage with millions of young voters aged 18-35 in the lead-up to the pivotal November elections.
Across both states, NextGen organized on 20 college campuses, made over 1.7 million texts and calls, reached 2.4 million young voters online through its influencer program, conducted thousands of face-to-face conversations, and knocked on thousands of doors to harness the power of the youth vote and drive change at the ballot box.
“This year’s elections revolved around pivotal issues, such as abortion rights, climate justice, and economic fairness, and young people harnessed their collective strength to safeguard our rights and secure our future,” NextGen America President Cristina Tzintzún Ramirez said. “In a time when democracy is at stake, there is no ‘off-year,’ and NextGen America takes great pride in our tireless efforts, both on the ground and online, to educate, mobilize, and engage the largest and most diverse generation in American history.”
In what is commonly referred to as a political ‘off-year,’ NextGen America has shattered conventional expectations. By building participation in these key statewide elections, NextGen, as well as dozens of partner organizations, are empowering and engaging young voters year-round, cycle to cycle, to transform the political space and democracy itself. As final numbers continue to roll in, it is clear that NextGen played a significant role in mobilizing young people to make their voices heard in state elections.
Leading up to 2024, NextGen aims to contact millions of young voters to build on the momentum of young people eager to participate in our democracy and build a government that works for all of us.
About NextGen America
NextGen America is the leading national organization for engaging young people through voter education, registration and mobilization. We invite 18-to-35 year olds — the largest and most diverse generation in American history — into our democracy to ensure our government works for them and to find new solutions to the dire challenges facing our society and the world. Since 2013, NextGen America has registered more than 1.3 million young voters and contacted 9.6 million young eligible voters during the historic 2022 midterm elections.