This Hispanic Heritage Month, NextGen America Harnesses the Power of Young Latino Voters

The month-long campaign includes education sessions, voter registration, and influencer partnerships

Austin, TX — September 15 to October 15 is Hispanic Heritage Month and NextGen America is celebrating the contributions and influence of the community with a month of issue education, advocacy, and voter registration events, as well as partnerships with social media influencers in the community.

The untapped power of young Latinos is immense. Every 30 seconds, a young Latino in the US becomes eligible to vote. With a record 32 million voters, Latinos are now the largest voting bloc in the US after white Americans. Overall, Latinos made up 51% of the population growth reported in the most recent Census. NextGen is dedicated to using this month to inform and expand the rising political awareness of Latino youth, especially by reaching them online. This digital outreach includes partnerships with creators Willy Hidalgo and Ana Saia, who both have more than 1.7 million followers on TikTok.

“As we continue to grow the power of young Latinos in this country, it is critical that politicians and policymakers understand and reflect the values of this massive electorate,” NextGen America President Cristina Tzintzún Ramirez said. “Latinos are not a monolith, we care about so many issues, like the economy, climate justice, and gun violence – the political attitudes of Latinos in the US are dynamic and diverse. Young Latinos are the future of progressive politics and want to see bold progressive issues advanced in Congress.”

“Extremist Republicans are attacking our rights, whether it be through erasing our history, banning abortions, or leaving Latinos in a struggling economy. This month and all year-round NextGen is meeting young Latinos where they’re at and providing them with the information they need to elect leaders that fight for the issues they care about,” Tzintzún Ramirez said.

Additional Hispanic Heritage Month activities include a virtual educational deep dive exploring the power of young Latinos and the history of movements led by US Latinos, as well as educational social media posts on Instagram and Twitter.

In 2020, NextGen targeted over ​1.3 million​ young Latino voters with calls, texts, ads, and mail across 11 battleground states. This cycle, NextGen aims to contact over 9.6 million young voters across the country ahead of the midterms.


About NextGen America

NextGen America is the leading national organization for engaging young people through voter education, registration and mobilization. We invite 18-to-35 year olds — the largest and most diverse generation in American history — into our democracy to ensure our government works for them and to find new solutions to the dire challenges facing our society and the world. Since 2013, NextGen America has registered more than 1.4 million young voters and educated many millions more.